We have just returned from our very first New York Fashion Week and want to take you behind the scenes with us! It was just 1 week after launching Ete Swimwear in February 2016 that we were approached by Fashion Palette to be a part of their Australian showcase. This was both an exciting and nerve wracking opportunity but of course we said yes! It’s NYFW after all…

Then, after just 7 months we were finally in New York! 

Ete Swimwear backstage NYFW

Show day

We arrived at Pier 59 Studios with our collection in hand ready for a whirlwind of a day.

Backstage was an organised chaos, as expected, but the show was amazing and everything went to plan.

Ete Swimwear NYFW Ete Swimwear NYFW Ete Swimwear NYFW

Ete Swimwear NYFW

The models wore our newest collection, An Island Dream, that features exclusive hand painted prints in blue and pink tones, finished with soft crochet lace trims. The collection also features our crochet bikinis for the ultimate bohemian-luxe look.

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The models wore beautiful tie-up white heels from Forever Soles and stunning mermaid crowns created for us by Miss Nadia Lendel (@miss.lendel) to finish off the look.

 Ete Swimwear mermaid crown

Our friends at American Tourister had our backs throughout the whole journey with their beautiful suitcases used to transport our collection to fittings, meetings and the show.

Ete Swimwear NYFW American Tourister

The show was more than a success and now you can shop the looks available on our website eteswimwear.com

Shop Now!

September 18, 2016 — Jessica Williamson