About us

Ete Swimwear (pronounced et-teh) was founded by Jess Williamson at just 22 in 2016. After feeling unfulfilled in her 9-5 she pursued her love of design and the beach to launch what is now one of Australia’s most coveted swimwear brands.

 Based in WA, Australia, Ete Swimwear is proudly designed in Australia and heroes luxurious, unique designs with hand painted watercolour prints that are exclusive to the brand by a local WA artist. The inspiration for our designs is all about celebrating and inspiring other girls and women to be confident, happy and live their best lives. 

The Ete girl is a Feminine Adventurer, brave, bold and inspiring. She bucks minimalist trends and instead stands out in feminine colours and prints, bohemian details and finishings, and the most flattering cuts that focus on comfort and support. Ete Swimwear is a brand designed by women, for women!